Work

	Dow Jones – Interaction design for their MarketWatch website.
	Capella Unviersity – Career change mini-site, with animation and exercises
	Metro Transit – Website redesign. See how we're helping Minnesotans get around.
	Etrade Financial – User Interface Design to apply online for a new banking or brokerage account.
	SPS Commerce – Web Design, art direction, and user interfaces for B2B supply chain firm.
	Flash – Animations and interactive design.
	Apex Print – Icon design for a print management business.
	Wine.com – Web Design for San Francisco design firm, Frog Design.
	Oxygen Media – Web Design for Oprah Winfrey-owned health website, Thriveonline.com
	Tri-Planar – Brand Identity, website, and more for high-end audio manufacturer.

SPS Commerce  –  Web & Visual Design

SPS Commerce is a leading B2B supply chain management company. Their focus is on EDI, "Electronic Data Interchange", a method of sending and receiving digital shipping documents. Browse the web site we designed.

Details

In 2008 we redesigned the website for SPS Commerce. This was a major overhaul, requiring several rounds of designs, multiple templates, various Flash animations and the need to work closely with various departments and executives. 1,500 pages give or take a few.

Objectives

• Stronger web presence to position the company as a leader in their field
• Increased Google Ranking
• Search functionality
• Exposure of increased media activity (press releases, webcasts, articles, case studies, etc.)
• More efficient SEO (search engine optimization)
• Web analytics for reporting and ROI
• Integrated web animations, newsletters, direct mail and email campaigns

Results

SPS Commerce is still regarded as a leader in their field, and the new website has effectively positioned them against, or above their competition. The SEO strategy and tactics increased the Google ranking significantly for a few months, and it then stablilzed at a competitive level. Overall, the new layout and design were responded to positively by customers. The new search functionality was particularly helpful.

• Quick-loading pages; cleaner code (CSS & XHTML)
• Increased Google ranking via various SEO activity
• Flash animations and Ajax widgets
• Google search functionality
• Various custom graphics, icons, diagrams and supporting imagery