Work

Dow Jones logo

Dow Jones – Interaction design for their MarketWatch website.


Capella University logo

Capella Unviersity – Career change mini-site, with animation and exercises


Etrade logo

Metro Transit – Website redesign. See how we're helping Minnesotans get around.


Etrade logo

Etrade Financial – User Interface Design to apply online for a new banking or brokerage account.


SPS Commerce logo

SPS Commerce – Web Design, art direction, and user interfaces for B2B supply chain firm.


Flash logo

Flash – Animations and interactive design.

Apex logo

Apex Print – Icon design for a print management business.


Wine.com logo

Wine.com – Web Design for San Francisco design firm, Frog Design.


Oxygen media logo

Oxygen Media – Web Design for Oprah Winfrey-owned health website, Thriveonline.com


Tri-Planar logo

Tri-Planar – Brand Identity, website, and more for high-end audio manufacturer.



Capella University  –  Android App Redesign

Metro Transit screen captures

The initial version of Capella's Android app was simply a port of their iPhone app. This proved to be a recipe for an unsatisfactory user experience.

Objectives

  • Fragmentation: tailoring the UI and app elements for the Gingerbread version of Android was the main task.
  • Rebranding: Capella was currently undergoing a major rebranding effort, and there was a serious need to bring the Android app in line with their other mobile initiatives, and brand positioning in general.
  • Navigation: taking advantage of the hardware menu button on Android devices, as well as offering the use of software key for the same function so as to future-proof it for Ice Cream Sandwich was a major concern.
  • Device variety - creating a user interface which supported the Capella brand across a wide spectrum of screen sizes and pixel-densities required new, custom graphic elements in their respective sizes and resolutions.

Results

  • Google Play: the new app will be available at the former Android Marketplace in mid-April, 2012. The link to Google Play will be forthcoming, and at that time Capella can begin analyzing the usage data and feedback from their students and teachers.